We set up nearly 5,000 Pantone Colors into two Systems, one for print and packaging as well as the other for product design. Why? Each system is designed to feature market-relevant colors. Designers need more whites, blacks, and neutrals in their palette, while print and packaging designers need colors which will POP on shelf.
The look of color can change based on the material where it is actually produced. In fact, some colors are certainly not achievable whatsoever on a certain material. Thats why we organize colors into two systems to ensure the colors included are achievable and reproducible based on the materials used.
Exactly why are color standards important?
A brands color becomes its calling card, creating associations and expectations, triggering mental images and memories. Research has shown the right color can increase brand recognition by approximately 87%.
In product development, the correct color is the differentiating component that can stop someone inside their tracks and capture their attention. It is additionally the most significant design element for reflecting mood and design. The correct color can sell products and concepts more effectively by 50-85%.
But, choosing the right color is only the beginning. Keeping that color consistent presents multiple challenges that can be solved through Pantone Color Systems.
Color Interpretation: Most of us interpret color in slightly different methods. Even something as seemingly specific as Dark Blue can mean noticeably different things to various people. Using Pantone Shade card lets you communicate your precise color requirements in a language that is recognized all over the world.
Multiple Materials: Colour of the final production material could have a tremendous impact on the appearance of the color as well as your satisfaction using the result. Pantones digital tools and vmcqif color references allow you preview and adjust these results before production, helping you to avoid additional some time and expense.
Multiple Suppliers: Working with more than one supplier can mean variations in processes and equipment, ultimately causing results that can vary significantly. Our cloud-based color tools can ensure that your suppliers are common aiming toward exactly the same target, for consistent results over the board.
Multiple Production Runs: Your color might be consistent within a production run, but will it match the run before it? Or the one that follows? Color measurement and evaluation tools from Pantone and our parent company, X-Rite, have the ability to attain consistent color from go to run, no matter when or where it is produced.
Enigmatic purples also have for ages been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra-violet towards the forefront of western pop culture as personal expressions of individuality. Nuanced and filled with emotion, the depth of PANTONE 18-3838 Ultra-violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.